Hospital Service Innovativeness and Patient Satisfaction
Explore cutting-edge research topic ideas on hospital service innovativeness and patient satisfaction. Discover insights into effective hospital management strategies that enhance patient experiences and outcomes.
QUANTITATIVE AND QUALITATIVE RESEARCH
Realyn Manalo
5/27/20253 min read
As the global healthcare industry embraces rapid technological transformation, hospitals increasingly adopt service innovations to remain competitive, efficient, and patient-focused. In the Philippines and other developing countries, healthcare institutions face growing pressure to modernize not only their infrastructure but also their delivery models to meet evolving patient expectations. While many hospitals have invested in digital records, AI triage systems, and improved administrative processes, questions remain about whether these innovations actually translate to better service quality and improved patient satisfaction. Addressing this gap is essential for making innovation investments truly impactful. This study aims to investigate the link between hospital service innovativeness and measurable outcomes in clinical operations and patient experience.
Who Can Use These Topics
This research is ideal for students and professionals pursuing the following courses or strands:
College Programs:
BS in Health Services Administration
BS in Public Health
BS in Nursing
BS in Industrial Engineering
BS in Management or Hospital Administration
BA in Sociology
Senior High School Strands:
Science, Technology, Engineering, and Mathematics (STEM)
Accountancy, Business, and Management (ABM)
General Academic Strand (GAS)
Why This Topic Needs Research
To address the research gaps, current literature highlights the following:
Innovation outcomes remain unmeasured: Although Huynh (2025) confirmed that partnerships with industry foster hospital innovativeness, the study did not examine whether these innovations lead to operational gains or improved patient satisfaction. This leaves unclear how innovation directly benefits hospital services.
Internal innovations not linked to patient experience: Abdul Mumin and Adam (2025) found that supply chain intelligence enhances innovation and supply performance, but did not investigate whether such improvements translate into better clinical outcomes or user satisfaction, leaving the external impact of innovation underexplored.
Innovation typologies need broader testing: Samuelsson et al. (2025) developed innovation models showing high satisfaction among Swedish patients, yet these were not validated in low-resource or developing healthcare systems, limiting global relevance.
E-services disconnected from systemic impact: Kitsios et al. (2023) showed satisfaction with hospital e-appointments, but did not evaluate how full-scale innovation affects long-term hospital operations and sustained user trust.
Organizational drivers lack service-level measurement: Mahama (2022) revealed internal drivers of innovation in Philippine hospitals but did not assess whether these efforts improve hospital service delivery or consumer experiences.
Departmental success not system-wide: Ekasari et al. (2024) found operational efficiency from tech use in surgical centers, but did not evaluate if these results hold across other departments or for hospital-wide integration.
Customer loyalty measured without service metrics: Samy Shafik et al. (2024) linked innovation to loyalty in Egypt’s private sector but did not explore how innovations affect hospital functionality, operations, or satisfaction beyond perception data.
Feasibility & Challenges by Target Group
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References
Abdul Mumin, M., & Adam, I. O. (2025). The role of supply market intelligence in service innovation and supply chain performance: evidence from the health services industry in Ghana. Journal of Money and Business.
Ekasari, S., Abdurakhman, R. N., & Nuryanto, U. W. (2024). Analysis of The Effectiveness of Information Management and Innovation Behavior on Hospitals Organizational Performance in Indonesia. Jurnal Sistim Informasi dan Teknologi, 111-115.
Huynh, T. (2025). Collaborative research in healthcare: uncovering the impact of industry collaboration on the service innovativeness of university hospitals. The Journal of Technology Transfer, 50(1), 1-28.
Kitsios, F., Stefanakakis, S., Kamariotou, M., & Dermentzoglou, L. (2023). Digital service platform and innovation in healthcare: measuring users’ satisfaction and implications. Electronics, 12(3), 662.
Mahama, M. D., & Sausa, L. (2022). Predictors of organizational innovation in selected hospitals in the Philippines. International Journal of Education and Research, 10(5), 23-36.
Samuelsson, P., Witell, L., Gottfridsson, P., & Elg, M. (2025). Service Innovation in Healthcare: Service Today Versus Service Tomorrow. In Service Innovation and Management: Digitalization, Service Infusion and Customer Experience (pp. 173-184). Cham: Springer Nature Switzerland.
Samy Shafik, N., Ragheb, M. A., Omar, F., & Sadek, H. H. (2024). Influence of Innovation Capabilities and Customer Experience on Loyalty: Empirical Study in the Egyptian Private Hospitals. المجلة العربية للإدارة, 1-14.